Simplify

We're Minimum Studio.

We help founders go from zero to one.
If you're a founder, you probably have 100+ ideas in your Notes app.
The agency down the street will happily build all of them for you.
Even the bad ones.
We'll help you find the one worth building. Then we build it like it's ours.

Recently

Rumicatfoto foto

What we do

We work with founders who are starting something new.

Building things got easier. Deciding what should exist, what matters and how to make people care didn't.

That's the work we like: turning an idea into a product, a brand, a website and a launch that all make sense together.

The companies we've worked with have raised more than $30M along the way.

ProductWeb and mobile apps, dashboards and internal tools.
BrandA look and a voice that people remember and trust enough to pay for.
WebsiteThe site that explains it, and helps people find it.
LaunchGetting it in front of the right people, and measuring what happens next.

How we work

  1. 01We love to simplify things. You throw rough ideas over the fence, we'll make sure they make sense.
  2. 02First we make it work, then we make it pretty. Code before brand before design.
  3. 03Plans always change. We don't hold on to JIRA tickets or 6 month roadmaps. We can talk about an idea on Monday & ship it on Tuesday.
  4. 04We don't just hand it over. We help you launch it, and measure what works.
  5. 05We don't hide behind project managers - You talk to the person who writes your code and designs your UI.
  6. 06We don't waste (your) time. We work async, and prefer V1s over prototypes over Looms over slide decks.

What founders say

I don't know Minimum. I only know Maximum, cuz that's what this team is doing. Pedal to the max!
Nalden's avatar
NaldenRumicat & foto foto
They're the studio I always wanted: fast, focused, and great at making things real.
Tim's avatar
TimYonder
Minimum's a secret I'd rather keep to myself. 0/10 don't recommend. You'll regret working with them.
Jason's avatar
JasonFirmstack
The Minimum team is committed. They really show up, and they take initiative in your mission and the impact you're trying to make.
Lauren's avatar
LaurenKeepWOL

You focus on the business.

We take care of everything around it.

Product, brand, website, launch, feedback.

Shipped every week by a senior team.

Plans will change. We're used to it.

Pricing

Made for founders who'd rather ship than plan.

One project, or a product team that sticks around.

A projectFrom$12,000

Fixed scope, fixed price. We agree on what we build, what it costs and when it's done. Then we design it, build it, and help you launch it.

  • Design, code & product
  • Scope, price and timeline agreed up front
  • Help with the launch
OngoingFrom$5,000/ month

Your product team, month to month. We ship every week while you run the company. Every quarter we set a budget and make the most of it. Dial it up or down when you need to.

  • Design, code & product
  • Shipping every week
  • Dial it up or down

Before you ask

What does Minimum actually do?

We help founders go from zero to one. We work out what's worth building, design it, build it and help you launch it. Everyone on the team is senior.

What makes you different?

We're a full product studio, and we've launched products of our own. We know what a product needs besides code, and we plan for it from the first call.

Who do you work with?

Founders, mostly in the US. Also venture studios and innovation teams that need a product team for something new.

How does it start?

Book a call to say hi and tell us what you're working on. If we're a fit, we'll prototype a bit, go back and forth, and then make things official.

Can't I just build it myself with AI?

You can, and sometimes you should. We'll tell you when. Most of the work is in deciding what to build and getting people to use it, and we've done that many times.

Can we start with something smaller?

Probably. Book a call and tell us what you have in mind.

How fast do you ship?

Every week, and small things usually go out the same day. For bigger pieces of work, we'll tell you up front how long they take.

How do you help with the launch?

We work out who the product is for, what to tell them and where to find them. We set up tracking so you can see what works, and we've made launch videos and content for clients too.

What happens after launch?

We stay around. After a project, we usually agree on a small retainer for bug fixes, improvements and keeping an eye on things. We'll go through the details on a call.

Working together

If you have an idea - pitch us. If we like it, we'll prototype and mess around a bit. If that goes well, we can make things official.
Every quarter, we set a budget, then we make the most out of it on a daily basis. If you want to take it easy afterwards, we can dial it back.

We have 1 spot open for Q3.

One thing is clear to me. You guys are the mad scientists we need if we stand a chance to make this successful. I LOVE the way your brains work and the perspectives you are bringing as it is those types of things that will make the biggest difference.
Corrado's avatar
Corrado
60+ products shipped since '20