Don't spend months on building the wrong product.

Minimum helps early-stage companies build the right product in record time.
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Not your average developers.

Most developers’ approach doesn’t fit early-stage businesses. They make things sound very complex so they can sell many hours to build it for you.

We do the opposite - we’ll advise you on the smallest step you can take to solve problems for real users. When you need something tangible, we’ve found ways to build it for you in a fraction of the time.
Built in weeks, not months
Built with the business in mind, not the technology.
Built with practical tools, not fancy frameworks
Built in small experiments, not one big project


Plug-in CTOs

Sessions to improve your product strategy, define what to build next and keep you sharp.

Before every session, we dive deeply into your metrics, goals and progress. Based on those, we collect the frameworks and guidance that will help you with your next steps.
What you get
Tailor-made advice and curated frameworks.
Daily Q&A through online chat.

Low-risk development

We build digital products in 1/10th the time of traditional agencies. We typically spend about 3 weeks on every project, using pre-made components to get results faster.

We focus on building products that provide you with enough insight to know exactly what your next launch should look like.
What you get
A hosted website, web or mobile application.
Custom dashboard to measure key metrics.
Instructions on next steps.



Marketer turned product designer. Did growth and product for successful startups like Recruitee, Ace & Tate, Charly Cares and InvoiceFinance.

As a growth consultant, he realised that the key to growth is building the right product in the first place.
🚲 Amsterdam, The Netherlands


Experience with working for various startups in a technical role. Involved in WeTransfer and Payconiq.

As a developer he realised that a lot of products take too long to build because of overly complex technical design decisions.
🚲 Amsterdam, The Netherlands
Saying this as a Product Owner at a start-up; having Youssef in your team and working closely together is a blessing. He is a master at understanding the needs of the ‘business’ and of your customers, proposing solutions that will quickly bring value and give insights at the same time. He’s a guy that doesn’t accept to “fail fast”, but is instead only thinking about how to “learn faster".
Michael, Product Manager at Payconiq
Within a very short time Mike mastered the details of our business. With his growth skills and previous experience he added a lot of value to our in-house team.
Charlotte, Founder at Charly Cares
For years I was grateful to call Mike my colleague, and from that experience I can state w/ certainty that he has the skill set of a true indie maker, a sense of product like an experienced PM and he was in the trenches with startups enough to adopt himself a VC pair of eyes. Combine that with his personality of nothing short of extremely likeable and you definitely want that guy working on your next big thing.
Dusty, Head of Growth at Off the Record
“Mike is broadly oriented (technical skills, data minded & excellent communicator) and knows what to keep the focus on. Besides this it was a pleasure working with him. Don’t miss a chance to work with this guy.”
Patrick, Growth Hacker at InvoiceFinance

Work with us

Pitch us your plan, and we'll break it down to the minimum.
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